Meet Your Coaches
Mike Strahl
Mike’s creator journey began with a single viral video in the spring of 2023 that surpassed 3 million views and ultimately set his entire content-creation path in motion. Just a few months later, that momentum led him to the Amazon Influencer Program, where he was officially accepted in August 2023.
From the start, Mike moved fast and with intention. By his fourth month in the program, he had already surpassed $5,800 in earnings. He closed out 2023 with approximately $11,000 earned, followed by $36,000 in 2024. In 2025, his growth accelerated significantly, generating over $95,000 in Amazon-related income.
Throughout his content journey, Mike has learned firsthand that quality always beats quantity. Rather than chasing volume for the sake of numbers, he focuses on creating intentional, high-performing content that actually converts. This approach has allowed him to achieve strong earnings with a relatively low video count. To date, he has created roughly 900 videos on his Amazon storefront, making every video count.
Since starting with Amazon, Mike has expanded into YouTube and now runs two monetized channels, further diversifying his income and reach as a creator. The success of his content business has opened the door for a major life transition, giving him the ability to leave behind a 16-year career as a lineman, with plans to exit that role sometime in 2026.
Mike’s expertise lies in helping creators identify which products truly move the needle, how to create quality content around those products without overcomplicating the process, and how to reduce wasted time so content creation does not consume every hour of the day. He also works closely with creators on the financial mindset and expectations required to turn content creation into a realistic, sustainable full-time income.
Ben Phair
Ben has been creating content on YouTube for nearly five years and has built his success through consistency, strategy, and real execution. His first YouTube channel grew to around 5,000 subscribers and became the foundation that allowed him to enter the Amazon Influencer Program.
He has now been part of AIP for over three years and has earned more than $200,000 through the program, with 2025 being his strongest year to date. In 2025 alone, Ben generated over $92,000 in AIP earnings, capped off by his best month ever in December 2025, where he brought in $16,700.
Over the past three years, Ben has created approximately 1,800 videos on his Amazon storefront. His results are not driven by shortcuts or one-off viral wins, but by showing up consistently, refining his process, and understanding what converts over time.
Ben’s experience spans YouTube growth, storefront optimization, and long-term content strategy, making him a valuable resource for creators who want to build sustainable income through Amazon and video content.
